Peppa Pig Market Opens at Metrocentre, A Fully Immersive Retail Experience by Event Merchandising
The Peppa Pig Market at Metrocentre in Gateshead is now open, and it is already setting a new standard for immersive retail. Created by Event Merchandising, this vibrant, family focused space transforms traditional merchandising into a fully interactive brand experience that brings the world of Peppa Pig to life.
This latest concept shows how retail is evolving into something far more engaging, memorable and emotionally driven.
An Immersive Peppa Pig Experience at Metrocentre
The Peppa Pig Market is not just a shop, it is a fully themed environment designed to immerse families from the moment they step inside. Inspired by Peppa’s iconic shopping episode, the space is carefully crafted to feel like stepping directly into the show.
Every detail has been considered, from themed aisles and storytelling led layouts to interactive zones where children can explore and play. The experience blends retail and entertainment seamlessly, creating a destination where shopping becomes part of a wider adventure.
Visitors can enjoy:
Exclusive Peppa Pig merchandise
Personalisation stations that make products unique
Interactive features designed for young fans
A highly visual, story driven retail journey
The result is an experience that feels dynamic, engaging and genuinely magical for families, encouraging longer visits and deeper connections with the brand.
Seamlessly Connected to Peppa Pig: Surprise Party
What makes the Peppa Pig Market even more powerful is how it integrates with the upcoming Peppa Pig: Surprise Party, the immersive attraction.
The Market acts as a natural extension of that experience, giving families an early entry point into the world of the attraction. Rather than existing as a standalone store, it forms part of a wider journey where retail, storytelling and live experience are connected.
This integration allows visitors to:
Engage with the Peppa Pig world before the attraction opens
Build familiarity and excitement around the Surprise Party experience
Extend their visit beyond a single moment into an ongoing brand journey
It is a smart and forward thinking approach, where retail becomes a key part of the overall entertainment ecosystem.
A New Benchmark for Experiential Merchandising
The Peppa Pig Market demonstrates how Event Merchandising is redefining what retail can be. By merging product, environment and storytelling, the space creates emotional engagement that goes far beyond a traditional transaction.
This is merchandising as experience, where the store itself becomes a destination. Families are not just buying products, they are stepping into a world, creating memories and forming stronger connections with a brand they love.
For retailers, licensors and brand experience professionals, this is a powerful example of how immersive design can:
Increase dwell time and engagement
Strengthen brand loyalty
Create shareable, memorable moments
Extend the lifetime value of customers
The opening of the Peppa Pig Market at Metrocentre shows just how impactful immersive retail can be when it is done well. It is fun, engaging and beautifully executed, but also strategically aligned with a bigger brand experience.
As families explore the space today, they are not just visiting a shop, they are stepping into the beginning of the Peppa Pig Surprise Party journey. It is an exciting glimpse into the future of retail, where experiences lead, and products follow.
Event Merchandising in Poland for the World Athletics Indoor Championships Kujawy Pomorze 2026
Event Merchandising is proud to be part of the World Athletics Indoor Championships Kujawy Pomorze 2026 in Poland, delivering a merchandise programme that goes beyond the expected and focuses on creating meaningful, lasting connections with fans.
From apparel to collectibles, the goal is simple, to design products that people genuinely want to take home and keep. Not just as souvenirs from the event, but as items that continue to hold value and meaning long after the championships have ended.
Merchandise Designed for Fans, Not Just the Moment
At the heart of this project is a clear focus on the fan experience. Every product has been thoughtfully developed to reflect both the energy of the championships and the identity of the Kujawy Pomorze region.
The range includes:
High quality apparel designed for everyday wear
Collectible items that celebrate the event and its legacy
Products that connect emotionally with fans and visitors
This approach ensures that merchandise becomes more than just a purchase, it becomes part of the overall experience, something that fans can carry with them long after they leave the stadium.
Introducing Goosia the Goose
A standout element of the merchandise collection is Goosia the Goose, the official mascot brought to life through product design.
Goosia captures the spirit of the Kujawy Pomorze region with personality, charm and a sense of fun that resonates with fans of all ages. From plush toys to themed products, the mascot adds a distinctive identity to the range and creates an instant emotional connection.
It has been a real pleasure to produce Goosia, not just as a character, but as a central part of the merchandising story, helping to bring warmth and personality to the overall experience.
Building a Lasting Event Legacy
For an event of this scale, merchandising plays a key role in shaping how fans remember their experience. By focusing on quality, creativity and authenticity, Event Merchandising helps ensure that the World Athletics Indoor Championships Kujawy Pomorze 2026 leaves a lasting impression.
This is about more than selling products. It is about creating a connection between the event, the region and the people who attend, turning moments into memories that fans can take home with them.
The World Athletics Indoor Championships Kujawy Pomorze 2026 is set to be an unforgettable event, and the merchandising programme reflects that ambition. With a carefully curated range and the introduction of Goosia the Goose, Event Merchandising is helping to create an experience that feels personal, memorable and uniquely connected to Poland.
Because great event merchandise is not just about what you buy on the day, it is about what you keep, remember and value long after the event is over.
Reaching New Heights: Event Merchandising at The Chimney Lift, Battersea Power Station
When one of London’s most iconic landmarks finally opened its doors to the public, we were there to help make the retail experience as unforgettable as the view.
In October 2022, Battersea Power Station opened to visitors for the first time in its 90-year history — a moment decades in the making. At its heart was a brand-new attraction: The Chimney Lift (formerly known as Lift 109), a glass elevator that carries visitors 109 metres to the top of the building’s north-west chimney, delivering 360-degree panoramic views across the London skyline. Event Merchandising was appointed by IMG and Battersea Power Station to design, develop, and run the attraction’s official retail store — a partnership now entering its fifth year.
Building a store from scratch
The brief wasn’t simple. The Chimney Lift store sits within the spectacular Art Deco Turbine Hall A, and space is at a premium — every square metre counts. From the outset, we took responsibility not just for sourcing and selling product, but for advising on the store’s entire look, feel, layout, and product mix. That meant being on-site regularly, managing procurement tightly to work within the store’s limited storage, and maintaining the kind of visual merchandising standard that a world-class London attraction demands.
We also operate the e-commerce store at thechimneyliftstore.com — putting Battersea Power Station merchandise in front of a genuinely global audience.
The building is the brand
One of our earliest and most important discoveries was that visitors weren’t particularly buying into “Lift 109” as a brand. They were buying into Battersea Power Station — one of the most recognisable buildings on earth. Managing those client expectations early on was crucial, and it fundamentally shaped our product strategy. We shifted focus toward celebrating the architecture, history, and cultural legacy of the building itself: its Art Deco detailing, its six million bricks, its extraordinary journey from working power station to cultural icon.
That insight drove us to commission a series of artist collaborations, develop premium product ranges inspired by the building’s distinctive aesthetic — including brickwork and Art Deco motifs — and create seasonal collections that give visitors a reason to return and give the online store a constantly evolving offer.
Pink Floyd, flying pigs, and a stroke of licensing genius
Perhaps our most inspired move was convincing the client to embrace Pink Floyd’s Animals — the 1977 album whose cover famously depicts an inflatable pig floating between the power station’s four chimneys. The story behind that image is the stuff of rock and roll legend: the band commissioned a 12-metre helium-filled pig called Algie, which on the second day of the photo shoot broke free of its moorings, soared over Heathrow at 30,000 feet, and eventually landed on a farm in Kent, terrifying a herd of cows and causing flight cancellations across the airport. The resulting image — a composite of photos from different days — became one of the most iconic album covers in history.
The Chimney Lift Store now carries merchandise that encapsulates the history of the iconic Battersea Power Station and its modern regeneration into a spectacular new London viewing experience Lift 109 Store — and the Pink Floyd Animals licensed range sits at the heart of that. It’s the perfect fit: a piece of music history bound to this exact building, beloved by generations of fans, and immediately meaningful to visitors who might not know the attraction’s name but absolutely know that album cover. It sells.
Local roots and lasting stories
Alongside the licensed ranges, we’ve worked with local artists and businesses to create product that feels genuinely rooted in this part of London — Nine Elms, Battersea, and the South Bank. Commissioning community-connected creatives hasn’t just produced great product; it’s created stories that resonate with visitors and give the store a character that feels earned rather than generic.
We’ve also expanded our relationship with Battersea Power Station Development Company as the wider estate has grown. Battersea Power Station now boasts more than 140 shops, restaurants, bars and unique experiences across the neighbourhood Visit London, drawing enormous footfall from Londoners and tourists alike — all of whom pass through or near The Chimney Lift store.
Five years on and still growing
The Chimney Lift experience itself has continued to evolve. The experience now begins in the Power Station’s magnificent Art Deco Turbine Hall A with a visit to architect Sir Giles Gilbert Scott’s office Visit London, exploring historic blueprints and replica artefacts before the dramatic ascent. A schools programme has since launched, bringing Key Stage 2 pupils for curriculum-linked geography learning 109 metres above the Thames. Every new development creates new storytelling opportunities for the store — and we’ve made sure to capitalise on them.
Sales continue to grow. The combination of a strong in-store experience, regular new product drops, seasonal ranges, and a growing online presence has turned what might have been a modest souvenir shop into a genuine retail destination. For us, it’s one of the most creatively satisfying long-term partnerships we’ve worked on — a building with almost limitless stories to tell, and a store that’s getting better at telling them.
You can shop the full range at thechimneyliftstore.com and experience The Chimney Lift at Battersea Power Station, Turbine Hall A, Nine Elms, London SW11 8AL.
Event Merchandising at Westfield Stratford City: Juicy Couture’s Big Return to the UK High Street
We were delighted to be part of one of the most talked-about retail moments of the festive season: the return of Juicy Couture to the UK high street, right here in London.
After a seven-year absence from physical retail in the UK — the brand’s last stores on Regent Street and at Westfield White City closed back in 2017 — Juicy Couture made its long-awaited comeback with a brand-new 1,200 sq ft store at Westfield Stratford City. Event Merchandising was on hand to support the merchandise operation, helping to bring this iconic Y2K brand back to British shoppers in style.
An iconic brand, reimagined
Founded in 1995 and synonymous with the velour tracksuit that defined early-2000s celebrity culture — worn by the likes of Paris Hilton, Jennifer Lopez, and Lindsay Lohan — Juicy Couture has always been more than a fashion label. It’s a cultural moment. Its return to physical retail in the UK, managed through Batra Group as the brand’s license holder for the UK and Europe, was never going to be low-key.
The Westfield Stratford store delivered exactly the kind of immersive, statement retail experience the brand is known for. Graffiti-inspired artwork, neon lighting, bursts of black and pink, a metallic runway and a pink boudoir for customers to try the latest styles — it was bold, playful, and utterly Juicy.
The opening also showcased the brand’s festive Once Upon a Time collection: a range that blended the early-2000s “It girl” aesthetic with whimsical fairytale charm, fronted by influencer and model Cindy Kimberly.
Our role
Event Merchandising supported the merchandise operation at the store, ensuring the product offer matched the energy and ambition of this high-profile opening. Getting the right product in the right place, presented in a way that does justice to a brand with this much heritage and cultural weight, is exactly the kind of challenge we relish.
Westfield Stratford City is one of Europe’s busiest shopping destinations, and the festive period is the most competitive time in retail. Being part of a launch that generated coverage across Drapers, Fashion Network, Retail Gazette, and beyond was a real highlight.
Why this matters
Juicy Couture’s return to the UK high street is part of a wider story. Parent company Authentic Brands Group — which acquired the label for $195 million in 2013 — has been steadily rebuilding its bricks-and-mortar presence globally, with the brand now available in more than 60 standalone stores across 94 countries. The Y2K aesthetic that once felt passé has found a whole new generation of fans, driven largely by the nostalgia cycle reaching Gen Z. This Westfield opening is part of that momentum, and it was great to play our part in it.
It’s also a reminder of why physical retail still matters. An online store can sell a tracksuit. A well-designed, immersive flagship experience sells a feeling — and that’s what Westfield Stratford delivered.
Event Merchandising Opens New Miffy Store in London’s Carnaby Street
Exciting news for Miffy fans, Event Merchandising has officially opened its latest Miffy store just off Carnaby Street in London, bringing one of the world’s most beloved characters into the heart of one of the city’s most iconic shopping destinations.
Located on Newburgh Street in Soho, the store sits within a globally recognised retail and cultural hub, known for trend led brands and experience driven concepts. The addition of Miffy reflects the growing demand for immersive, character led retail that blends nostalgia, design and storytelling. :contentReference[oaicite:0]{index=0}
A World of Miffy, Reimagined
This is not just a store, it is a carefully curated experience that invites visitors into the playful and creative world of Miffy. Event Merchandising has designed the space to feel both contemporary and characterful, combining clean modern aesthetics with the timeless charm of Dick Bruna’s iconic creation.
Inside, fans can explore:
Exclusive Miffy collections and limited edition items
Stylish accessories inspired by modern design trends
A highly visual retail space designed for discovery and engagement
Every element of the store has been created to feel immersive, encouraging visitors to spend time exploring, interacting and connecting with the brand in a meaningful way.
The Plush Museum, Where Art Meets Miffy
One of the standout features of the new store is the exclusive plush museum display, a unique installation that reimagines famous works of art through the lens of Miffy.
This playful concept blends culture and creativity, transforming well known artistic styles into soft, collectible interpretations that feel both familiar and fresh. It adds a gallery like experience within the retail space, elevating the store beyond traditional merchandising and turning it into a destination worth visiting in its own right.
Designed for Fans, Old and New
Whether you are a lifelong Miffy fan or discovering the character for the first time, the store offers something for everyone. It is a place to shop, take photos and enjoy the lighthearted, joyful spirit that has made Miffy a global icon for generations.
The experience is intentionally shareable and visually engaging, making it ideal for families, collectors and visitors looking for something unique in London’s retail landscape.
Experience Led Retail in the Heart of Soho
The opening of the Miffy store highlights a wider shift in retail, where brands are focusing on creating destinations rather than simply selling products. Positioned just off Carnaby Street, the store benefits from high footfall and a reputation for innovative, experience driven retail concepts. :contentReference[oaicite:1]{index=1}
Event Merchandising continues to lead in this space, bringing together product, storytelling and environment to create memorable brand experiences that resonate with today’s audiences.
Visit the Miffy Store
You can now visit the Miffy store at 8 Newburgh Street, just off Carnaby Street in London, and experience this unique blend of retail, art and character design for yourself.
From exclusive merchandise to immersive displays, it is a must visit destination for anyone looking to experience Miffy like never before.
We are thrilled to announce that our Peppa Pig “Mummy Pig Gender Reveal” campaign has been awarded Best Licensed Retail Marketing Initiative 2025 at the prestigious Licensing Awards.
In partnership with Hasbro, we reimagined a much-loved Peppa Pig storyline and transformed it into a cultural moment. The campaign lit up the Battersea Power Station chimneys in pink and turned the brand-new Peppa Pig Battersea store into the heart of the celebration.
The results speak for themselves:
1.17 billion media reach across 568 press pieces
264 million TikTok views on #PeppaPig, with a 164 percent uplift in user-generated content
380 percent increase in “Mummy Pig” searches and an 85 percent rise in brand sentiment
Record-breaking footfall and sales at the Battersea store
This recognition is a testament to the power of creative storytelling, experiential retail, and the brilliant teams who brought the vision to life.
Limited-time pop-up showcased fan-favorite brands, immersive experiences, and the UK’s biggest selection of Hasbro products in one destination
London, UK – August 2025 – Event Merchandising proudly operated Hasbro Hub London, a special pop-up retail experience that opened on August 16, 2025, in the heart of Piccadilly Circus. For a limited run, fans of every generation stepped inside a 3,000 square foot space packed with Hasbro’s most iconic brands, exclusive products, and interactive installations.
Located at Below the Lights, one of London’s newest cultural destinations, the pop-up welcomed families, collectors, and international visitors during the busy summer holiday season. The store celebrated Hasbro’s world-class portfolio, including Dungeons & Dragons, Furby, Hasbro Games, Littlest Pet Shop, Magic: The Gathering, My Little Pony, Nerf, Peppa Pig, Play-Doh, Transformers and more.
“Hasbro Hub London was all about celebrating play, storytelling, and fandom right in the center of one of the world’s most vibrant cities,” said Matt Proulx, SVP of Global Experiences, Partnerships & Music at Hasbro. “From epic Dungeons & Dragons quests to Peppa Pig puddle-jumping moments and exclusive Transformers collectibles, fans discovered Hasbro in an entirely new way.”
Jeremy Goldsmith, Managing Director at Event Merchandising, added:
“We were thrilled to partner with Hasbro to bring this ambitious pop-up to life in Piccadilly Circus. The response from fans and families was incredible, proving that immersive, multi-brand retail experiences resonate with visitors of all ages. Hasbro Hub London became a true celebration of creativity, fandom, and play, and we are proud to have helped deliver such a memorable event.”
Highlights from Hasbro Hub London
Life-size Connect 4 and oversized photo opportunities
Live product demonstrations and interactive gameplay
Hasbro claw machine and collectible pick & mix souvenirs
Limited-edition and exclusive merchandise across multiple brands
A collector’s archive with behind-the-scenes insights into Hasbro’s universe
Admission was free, and the space quickly became a hotspot for families and tourists alike. Trained staff and brand ambassadors were on hand daily to guide guests through interactive zones, run demos, and provide a welcoming experience for visitors of all ages.
Hasbro Hub London marked the first multi-brand Hasbro Hub concept worldwide, expanding on Event Merchandising’s successful operations of the Transformers and Peppa Pig stores at Battersea Power Station. Unlike permanent single-brand stores, the Hub delivered a seasonal flagship experience, uniting multiple beloved franchises in a high-profile London landmark.
This pilot project reflected Hasbro’s strategy to evolve beyond traditional retail by blending storytelling, immersive play, and commerce. The concept tested a scalable “retailtainment” format that could be adapted for other cities and audiences in the future.
Event Merchandising Ltd. has been appointed as the Official Retail Partner for the 2026 Solheim
Cup, bringing golf fans exclusive, high-quality merchandise to the upcoming European edition,
taking place at Bernardus Golf in The Netherlands, September 7-13, 2026.
Covering design, manufacture, sub-licensing, marketing, distribution, and sale of official Solheim
Cup products, the partnership will deliver a comprehensive merchandise experience, both online
and on-site at Bernardus, ensuring fans around the world can showcase their passion for the
pinnacle of women’s team golf.
Event Merchandising will deliver a diverse range of collections, including event-branded apparel,
accessories, lifestyle products, limited-edition items and a sustainable range. These collections
will celebrate the heritage, prestige and sustainability of the 2026 Solheim Cup, while also
capturing the vibrant spirit of the competition.
“We are proud to become the Official Retail Partner of the Solheim Cup,” said Jeremy
Goldsmith, Managing Director at Event Merchandising. “As long-time supporters of global
sporting events, we are thrilled to play a key role in bringing fans closer to this iconic tournament
through high-quality, inspired merchandise collections.”
This agreement is significant in the evolution of the Solheim Cup’s commercial program,
designed to help deepen fan engagement and amplify the tournament’s global presence through
merchandise that reflects the passion, pride, sustainability and unity of the event.
To receive more information and all the latest news, fans should sign up at
https://www.solheimcup2026.golf/
****
About Event Merchandising
Event Merchandising has over 40 years of experience working with some of the world’s most
recognised brands and events, delivering innovative merchandise solutions across sports,
entertainment, corporate, and charitable sectors. Its end-to-end services, from creative design to
global logistics and retail execution, will ensure a premium experience at every touchpoint.
About Solheim Cup
The Solheim Cup combines the tradition and prestige of the game of golf with passion for one’s
country and continent. This biennial international match-play competition features the best U.S.
players from the Ladies Professional Golf Association (LPGA) Tour and the best European
players from the Ladies European Tour (LET).
The Solheim Cup is named in honor of Karsten and Louise Solheim and family, the founders of
Karsten Manufacturing Corporation, which makes PING golf equipment. In 1990, the Solheim
family, in conjunction with the LPGA and the LET, developed the concept and became the title
sponsor for the Solheim Cup. Today, the Global Partners of the Solheim Cup are PING,
Skyscanner and Rolex.
Held every two years, the event has grown into the most prestigious international women’s
professional golf team event. The 2026 Solheim Cup will be held Sept. 11-13 at Bernardus Golf
in Cromvoirt, Netherlands, while the 2028 Solheim Cup will be held at Valhalla Golf Club in
Louisville, Ky.
Event Merchandising won the BPMA ‘Marketing campaign of the year”
‘Marketing campaign of the year” (the British promotional merchandise association) at the CBS arena.
The judging criteria focused on our campaign’s digital innovation for our online stores, strategic objectives, execution across platforms including retail pop ups and measurable business impacts in terms of client and customer satisfaction, revenue, social impression, pr and support through the supply chain. A huge thank you to our clients and the independent panel for recognizing our efforts and to everyone involved in bringing these campaigns to life!
Calling all TRANSFORMERS and PEPPA PIG fans! Head to London’s Battersea Power Station for the ultimate shopping experience at the world’s first permanent, standalone TRANSFORMERS and PEPPA PIG stores.
Located side by side on the ground floor of the iconic Battersea Power Station and covering a total 4700 sq ft of retail space, these flagship stores offer a unique immersive shopping experience combined with exclusive merchandise. Whether you are a fan of Autobots and Decepticons, muddy puddles or both, there’s something memorable for everyone!
TRANSFORMERS store:
Opening in the brand’s 40th anniversary year, and hot on the heels of the TRANSFORMERS ONE movie release, this new store aims to delight fans of all ages with the latest products and entertainment across films, comics, toys, and games.
The high-octane, interactive in-store environment brings the TRANSFORMERS franchise to life through gaming and trading card arcades, a bespoke graffiti wall plus a photobooth offering personalised photo souvenirs.
Exclusive merchandise will also delight fans – from ranges of bespoke collectibles and clothing to an exclusive, limited-edition cover of Skybound Entertainments’ awarding-winning TRANSFORMERS comic (featuring Battersea Power Station artwork) model kits, new Ty Bouncer soft toys plus much more.
PEPPA PIG store:
This year PEPPA PIG is celebrating its 20th anniversary, so for Peppa-lovers, lots of oink-tastic fun awaits in-store at Battersea Power Station.
The PEPPA PIG store will feature free daily meet-and-greet appearances with Peppa herself, where a hug and a photo are just part of the fun of an ‘oinktastic’ family day out at Battersea Power Station!
In between Peppa’s appearances, children can jump around on the pretend muddy puddles or play and learn with the many PEPPA PIG toys and games to be found dotted around. A soft play seating area allows for time to chill, read a book, or watch what’s happening on the PEPPA stage, where episodes of the PEPPA PIG series will play throughout the day on a giant screen.
Looking to buy holiday gifts? Amongst the wide range of PEPPA PIG products on display, exclusive concessions with Emma Bridgewater, Trotters of Chelsea and Trunki ensure this is a one-of-a-kind retail experience with price points to suit all budgets.
As an ideal stocking filler and souvenir, a new picture book: Peppa goes to London, is launching in-store. It includes updated edition of Peppa goes to London book which features the Grade II* listed Battersea Power Station and is the first PEPPA PIG product to feature the new character, His Majesty The King.
Families can capture memories of their special day out at the PEPPA PIG store at Battersea Power Station by posing in front of the photo wall – which features a bespoke backdrop of Peppa beneath the Power Station’s iconic silhouette.
If visitors feel a bit peckish after their shopping and in-store excitement, they can also indulge in Peppa-themed sweet treats from the Hummingbird Bakery stall.
“We are proud to introduce the first permanent, standalone stores for our PEPPA PIG and TRANSFORMERS franchises,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro. “This is a monumental moment for these two iconic brands and for Hasbro as we launch a truly immersive shopping experience featuring exclusive products. Working with Event Merchandising has been an incredible journey, and we are excited to offer unique and unforgettable experiences for fans of all ages.”
Jeremy Goldsmith, CEO Event Merchandising, the company which has designed and built each store, comments: “Our brief from Hasbro was to create a truly memorable shopping environment which immerses customers in the worlds of TRANSFORMERS and PEPPA PIG and offers an array of exclusive products; a unique global experience only available within the iconic setting of London’s Battersea Power Station. It has been thrilling to see that vision come to life.”
Travelling to Battersea Power Station couldn’t be easier with the Zone 1 Battersea Power Station Underground station bringing the riverside neighbourhood within 15 minutes of the West End and the City. Battersea Power Station also has its very own Uber Boat by Thames Clippers pier and is a 15-minute journey from Embankment, 20 minutes from Blackfriars, 30 minutes from Putney and 40 minutes from Canary Wharf. The riverside neighbourhood is easily accessible by bus, bike, car and train too.
About TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.
About PEPPA PIG
PEPPA PIG is a British preschool animated television series that has been airing for 20 years, across ten seasons in over 180 territories as of 2024. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.
About Battersea Power Station
The regeneration of Battersea Power Station has created London’s most exciting mixed-used neighbourhood which is home to over 150 shops, bars, restaurants and unique leisure experiences in and around the iconic Grade II* listed building.
The riverside neighbourhood has welcomed over 23 million visitors since the Grade II* listed Power Station and Electric Boulevard, a pedestrianised high street, opened in October 2022. Battersea Power Station offers a mix of premium, high street and small independent brands, over 50 cafes, bars and restaurants, state-of-the-art leisure and entertainment venues including Lift 109, a unique glass elevator experience inside the building’s north west chimney offering 360° views of the London skyline, and an annual calendar of free events and cultural activities.
About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.
About Event Merchandising Event Merchandising has been established for over 40 years and partners with some of the world’s most recognised brands and events. Our services range from designing and manufacturing creative products to selling at live events, through via eCommerce stores, pop-up shops, and superstores. Event Merchandising prides itself on its ability to listen to clients’ needs, offer a remarkable customer experience, and deliver goods and services that enhance a company’s brand perception. Our clients operate in industries such as online influencers, sport, entertainment, corporate, film, and charities. The current retail roster includes the ‘007 Store’ in Burlington Arcade, London, and ‘Miffy’ in Bluewater.
Some of the press
MyLondon – World’s first standalone Transformers and Peppa Pig stores opening in London
