Event Merchandising appointed as Master Licensee for Glasgow World Cycling Championships

Event Merchandising is open and retailing in Glasgow for the Cycling World Championships in outlets throughout Scotland including a superstore in George Square. His Majesty the King appreciated the dedicated tartan too.
Event Merchandising Limited is proud to announce its appointment as the Master Licensee 2023 UCI Cycling World Championships in Glasgow and Scotland. This prestigious role encompasses the management of wholesale, licensing, and retail programs, as well as venue retail operations throughout the championships, taking place from 3-13 August 2023.
The 2023 UCI Cycling World Championships is the largest cycling event in history, featuring 13 UCI World Championships across seven disciplines held in various locations across Glasgow and Scotland. As the Master Licensee, Event Merchandising took charge of delivering and retailing licensed products through the official venue shops, local and national retail outlets, and the dedicated online store at
One of the highlights of the range is the adorable Mascot Coo, along with locally inspired Scottish products including a dedicated Tartan, crafted by Lochcarron of Scotland. Lochcarron had the honor of hosting a visit from The King and Queen during Holyrood Week, where they showcased their commitment to ethical and sustainable practices. Lochcarron’s use of responsibly sourced Scottish and British wool supports local wool farmers and reinforces their dedication to craftsmanship, quality, and sustainable development.

Miffy x Event Merchandising

The Miffy x Chinatown London.
Event Merchandising launched the beautiful store  at 78 Shaftesbury Avenue Soho London.

A truly tasteful and colourful display of an eclectic range of gifts, plush and everything Miffy.

The fans in Chinatown continue to queue to join the celebration.

Fantastic job from the Event team, very special thanks to Warren, Mark, Emma, Fay, Allison, Chloe and all involved in design, publicity, creation or operation of the lovely shop.

Check out the videos




Come and visit…

Lift Shop

Event Merchandising has a permanent Lift109 boutique store in Battersea Power Station.

Event Merchandising designed and have created a high end range of gifts.


Battersea Power Station has opened its doors to the public for the first time in its 90-year history, this is your chance to step inside this iconic building before making a thrilling ascent 109 metres to the top of the north-west chimney where you will take in stunning 360 degree views.

Prepare to ignite your curiosity, immerse your senses and elevate your perspective.


Hey Duggee, The BBC, Live Nation and Event Merchandise

2023: bring on the Live Touring Event Merchandise.
Hey Duggee The Live Theatre Show is HUGE and features Duggee, the Squirrels and many more of the favourite characters!

Betty wants to make costumes, Happy wants to sing, Tag wants to make music, Norrie wants to dance, Roly wants jelly and they all want you to join them at the Clubhouse.

Join Duggee and the Squirrels in this new vibrant interactive production bursting with music, puppets and barrels of laughs along the way, with a supporting range of colourful merchandising.

Paul and the live team have been working frenetically with teams at the BBC and Live Nation to deliver an eclectic range of Hey Dugee gifts.

It’s time for a Duggee hug!

Review from Whats on stage below:

“When stage adaptations of children’s TV favourites are ten-a-penny, it takes something special to stand out from the crowd. Hey Duggee Live delivers, not least because it feels like it has come from a place of genuine love for the original. It’s a fitting homage to the magnificence of its source material – a big, heartfelt Duggee hug. Me and my three year-old both had a ball, and the look on his face when I stuck on his theatre badge afterwards was the cherry on the cake.”

007 X Bollinger

Champagne Bollinger present a very special 007 60th Anniversary Jeroboam Set in a 25-piece numbered edition, presented in a limited edition Dr. No dot Globe-Trotter case. Just 25 Jeroboams have been released – one to mark each of the 25 Bond films that span its 60-year history.

Event Merchandising gets its Premises License in order to distribute Alcohol.

Backstory. Designed by Maurice Binder, the Dr. No title sequence is a modernist vision: his titles create the visual elements that became icons of popular culture. The coloured dots change colour, position and form patterns at the same high tempo as the score and are just one element of a hugely influential sequence.

Details. A collector’s edition – just 25 pieces have been issued globally, each numbered 001 to 025. The Millésimé 2007 champagne is housed in a jeroboam bottle etched with the iconic Dr. No dots.

This prestige Cuvée is issued from a single year which is considered as exceptional and the 2007 vintage has a bold and vibrant character. The wine has been vinified in wooden barrels, before being aged in the Champagne Bollinger cellars for 14 years. The resulting is an appealing contrast between intense, spicy aromas and notes of fruit, brioche and honey.

The bottle is presented in a bespoke Globe-Trotter 26” 2-wheel trolley case, handmade by the British luggage makers’ in their signature patented vulcanised fibreboard and leather. Lined in a bright red, the case has a special edition Bollinger and 007 plaque inside and out. The jeroboam is secured in the case with a precise cut-out to protect the bottle in transit.

The makers. Bollinger has been creating prestigious champagnes since 1829. These outstanding wines are the result of rigorous attention to detail, for Bollinger accepts nothing less than excellence. Each and every detail represents a quest for a certain form of perfection. The House has held a Royal Warrant since 1884.

Champagne Bollinger 007 60th Anniversary Jeroboam Set – Numbered Edition

007 Store – Christie’s Bond Auction

The bespoke 007 boutique pop-up at Christies.

The renowned British auction house, which first opened in 1766, housed an elegant 007 Store experience designed and created by Event Merchandising and EON.

The evening’s event, “Sixty Years of James Bond” honoured 007’s 60th anniversary on the silver screen was co-hosted by Christie’s and EON Productions. The 007 Store and Event Merchandising offices met for a glamorous evening to celebrate a significant moment in cinema’s history as well as raising money for a range of worthy causes.

 All 25 lots presented were sold during the evening, raising an incredible total of £6,103,500.

Part I Live Auction’s top lot was the No Time To Die Aston Martin replica DB5 stunt car, which sold for an impressive £2,922,000.

Other auctioned items included the Safin mask prop replica, Spectre’s Day of the Dead mask and carnival stall prop. 007store.com

007 Aston Martin

Christie's Auction for 007


007 Safin Mask from "No Time to Die" 007 Prop Mask Day of the Dead



Celebrations all round at Event Merchandising!



Last Wednesday, Event Merchandising celebrated its 40th anniversary and MD Jeremy Goldsmith’s 50th!

It’s been an incredible four decades and Event is proud to have hosted some incredible moments in history. From the music events to expanding and branching out into the world of global omnichannel retail success, current clients include UEFA and James Bond 007.

Amidst the business (and busy-ness) of client meetings, summer festivals and other live events, the office managed to get out into the sunshine for a couple of hours. All enjoyed pizza, Champagne and tiramisu at a nearby London pizzeria.

The whole team enjoyed the scorching 26-degree weather, including our “Bond Girl” Dannielle from the 007 office!


After many slices of wood-fired pizza, speeches were made by Paul, Jeremy and founder, Martin Goldsmith. Jeremy retold how he left his 13th birthday party and Bar Mitzvah to attend the iconic Live Aid as made possible by none other than Event Merchandising back in 1985.

Having reminisced, pored over a photo album of Jeremy (pre-EML career) and caught some rays outside with dessert, everyone headed back to work (and another slice of cake) feeling refreshed, relaxed and ready to drive Event into an exciting new era!


Jeremy Goldsmith and Event Merchandising – a very happy birthday to you both.

Summer ’22 at Event Merchandising

At Event Merchandising we’re excited to celebrate the summer and the many festivals that come with it! First up, we have HOG Rally Portoraz (9th-12th June) showcasing the newest and shiniest Harley Davidson models. 

Carfest celebrates its 10th anniversary this year at its North and South ventures in July and August respectively. Named the UK’s largest family fundraising festival in the UK, this is so much more than a 7-day festival for petrol geeks!

Carfest North in Bolesworth, Chester from 18th-25th July and Carfest South at Laverstoke Park Farm in Basingstoke (23-29 August) both look forward to performances from Rag ‘n’ Bone Man, Paloma Faith, the Bob Marley Revival and many more besides.

Cambridge Club Festival (8th – 13th June) and Strawberries & Creem (15th -20th June) will take place in the same iconic and historic city. For The Cambridge Club, expect names including Diana Ross, The Jacksons, Nile Rodgers and Chic, Level 42 and Corinne Bailey Rae, complete with street food, family-friendly areas like the Imagination Station or after-dark DJs at the Party Time Continuum.

Sail GP goes international in Plymouth, Denmark, France and Spain, and Noughty Nineties lands in from Brighton 25th – 29th August for a taste of nostalgic vintage pop and garage.

Sarah Scribbles Event Merchandise

Sarah Scribbles


Event Merchandise design a range of gifts for the fantastic illustrator Sarah Andersen

Sarah is a cartoonist and illustrator. Sarah is a fan of coffee, cats, and covens. Her comics are semi-autobiographical and follow the adventures of her friends, and her beloved pets.

The author of Sarah’s ScribblesCryptid Club and Fangs.

Uefa Store

Event Merchandising partner with UEFA to launch store.uefa.com

The store features clothing, collectibles, souvenirs, signed memorabilia. There are collections for the Champions League, Europa League and Conference leagues.

Uefa Event Merchandising