Bringing the world of Aardman to life through immersive retail, exclusive merchandise and a brand-new London shopping destination.

Event Merchandising is delighted to announce the opening of the new Wallace & Gromit and Friends Store at Battersea Power Station, bringing some of Britain’s best-loved characters together under one roof.

Created in partnership with Aardman and Battersea Power Station, the new store celebrates Aardman’s 50th anniversary and showcases Event Merchandising’s expertise in developing and operating branded retail experiences.

Home to Wallace & Gromit, Shaun the Sheep, Morph and other much-loved Aardman characters, the store offers visitors a chance to step into the world of Aardman, with a carefully curated range of gifts, toys, clothing, collectibles and exclusive merchandise.

Bringing Brands to Life Through Retail

Event Merchandising has managed the project from concept through to opening, combining its in-house retail, creative, merchandising and operational capabilities to deliver a fully branded shopping experience.

From store design and fit-out to product development, sourcing, visual merchandising, staffing, stock management and day-to-day retail operations, the project demonstrates our ability to provide a complete, end-to-end retail solution for leading entertainment brands and intellectual property owners.

Alongside the physical store, our ecommerce capabilities extend the opportunity to fans who cannot visit in person, creating a connected retail experience across both channels.

A Cracking Launch at Battersea

To mark the opening, Event Merchandising hosted a special launch evening for the Aardman team, partners and guests.

Visitors enjoyed Wensleydale cheese, tastings of exclusive jams and a hands-on Morph modelling competition, bringing some of the humour and creativity of Aardman into the store itself.

The location also has a special connection to Wallace & Gromit. In 2024, Aardman transformed Battersea Power Station’s famous chimneys with a spectacular Christmas animation, created frame by frame using more than 6,000 images.

Now Wallace, Gromit and their friends have a permanent London retail home at one of the capital’s most recognisable destinations.

Creating Retail Experiences That Connect Fans with Brands

The Wallace & Gromit and Friends Store is the latest addition to Event Merchandising’s portfolio of entertainment-led retail destinations, which includes the Peppa Pig and Transformers stores at Battersea Power Station, as well as branded retail experiences for some of the world’s leading entertainment, sport and licensing properties.

With more than 40 years of experience, Event Merchandising works with rights holders, licensors, venues and entertainment brands to develop merchandise programmes and retail experiences that engage fans, build brand awareness and generate commercial returns.

Our services include permanent stores, pop-up shops, live event retail, exclusive product development, ecommerce and fully managed retail operations.

Visit the Store

Discover the Wallace & Gromit and Friends Store at Battersea Power Station, London, and explore the collection of gifts, merchandise and exclusive products.

Watch the opening: https://lnkd.in/eNHVpr8Z

Shop the collection online: https://lnkd.in/eq9p627G

Looking to Bring Your Brand to Life?

Whether you’re a global entertainment brand, intellectual property owner or venue operator, Event Merchandising can help transform your brand into an engaging and commercially successful retail experience.

Contact Event Merchandising to discuss permanent retail stores, pop-ups, product development, ecommerce and live event merchandise opportunities.

Reaching New Heights: Event Merchandising at The Chimney Lift, Battersea Power Station

When one of London’s most iconic landmarks finally opened its doors to the public, we were there to help make the retail experience as unforgettable as the view.

In October 2022, Battersea Power Station opened to visitors for the first time in its 90-year history — a moment decades in the making. At its heart was a brand-new attraction: The Chimney Lift (formerly known as Lift 109), a glass elevator that carries visitors 109 metres to the top of the building’s north-west chimney, delivering 360-degree panoramic views across the London skyline. Event Merchandising was appointed by IMG and Battersea Power Station to design, develop, and run the attraction’s official retail store — a partnership now entering its fifth year.

Building a store from scratch

The brief wasn’t simple. The Chimney Lift store sits within the spectacular Art Deco Turbine Hall A, and space is at a premium — every square metre counts. From the outset, we took responsibility not just for sourcing and selling product, but for advising on the store’s entire look, feel, layout, and product mix. That meant being on-site regularly, managing procurement tightly to work within the store’s limited storage, and maintaining the kind of visual merchandising standard that a world-class London attraction demands.

We also operate the e-commerce store at thechimneyliftstore.com — putting Battersea Power Station merchandise in front of a genuinely global audience.

The building is the brand

One of our earliest and most important discoveries was that visitors weren’t particularly buying into “Lift 109” as a brand. They were buying into Battersea Power Station — one of the most recognisable buildings on earth. Managing those client expectations early on was crucial, and it fundamentally shaped our product strategy. We shifted focus toward celebrating the architecture, history, and cultural legacy of the building itself: its Art Deco detailing, its six million bricks, its extraordinary journey from working power station to cultural icon.

That insight drove us to commission a series of artist collaborations, develop premium product ranges inspired by the building’s distinctive aesthetic — including brickwork and Art Deco motifs — and create seasonal collections that give visitors a reason to return and give the online store a constantly evolving offer.

Pink Floyd, flying pigs, and a stroke of licensing genius

Perhaps our most inspired move was convincing the client to embrace Pink Floyd’s Animals — the 1977 album whose cover famously depicts an inflatable pig floating between the power station’s four chimneys. The story behind that image is the stuff of rock and roll legend: the band commissioned a 12-metre helium-filled pig called Algie, which on the second day of the photo shoot broke free of its moorings, soared over Heathrow at 30,000 feet, and eventually landed on a farm in Kent, terrifying a herd of cows and causing flight cancellations across the airport. The resulting image — a composite of photos from different days — became one of the most iconic album covers in history.

The Chimney Lift Store now carries merchandise that encapsulates the history of the iconic Battersea Power Station and its modern regeneration into a spectacular new London viewing experience Lift 109 Store — and the Pink Floyd Animals licensed range sits at the heart of that. It’s the perfect fit: a piece of music history bound to this exact building, beloved by generations of fans, and immediately meaningful to visitors who might not know the attraction’s name but absolutely know that album cover. It sells.

Local roots and lasting stories

Alongside the licensed ranges, we’ve worked with local artists and businesses to create product that feels genuinely rooted in this part of London — Nine Elms, Battersea, and the South Bank. Commissioning community-connected creatives hasn’t just produced great product; it’s created stories that resonate with visitors and give the store a character that feels earned rather than generic.

We’ve also expanded our relationship with Battersea Power Station Development Company as the wider estate has grown. Battersea Power Station now boasts more than 140 shops, restaurants, bars and unique experiences across the neighbourhood Visit London, drawing enormous footfall from Londoners and tourists alike — all of whom pass through or near The Chimney Lift store.

Five years on and still growing

The Chimney Lift experience itself has continued to evolve. The experience now begins in the Power Station’s magnificent Art Deco Turbine Hall A with a visit to architect Sir Giles Gilbert Scott’s office Visit London, exploring historic blueprints and replica artefacts before the dramatic ascent. A schools programme has since launched, bringing Key Stage 2 pupils for curriculum-linked geography learning 109 metres above the Thames. Every new development creates new storytelling opportunities for the store — and we’ve made sure to capitalise on them.

Sales continue to grow. The combination of a strong in-store experience, regular new product drops, seasonal ranges, and a growing online presence has turned what might have been a modest souvenir shop into a genuine retail destination. For us, it’s one of the most creatively satisfying long-term partnerships we’ve worked on — a building with almost limitless stories to tell, and a store that’s getting better at telling them.

You can shop the full range at thechimneyliftstore.com and experience The Chimney Lift at Battersea Power Station, Turbine Hall A, Nine Elms, London SW11 8AL.

Event Merchandising at Westfield Stratford City: Juicy Couture’s Big Return to the UK High Street

We were delighted to be part of one of the most talked-about retail moments of the festive season: the return of Juicy Couture to the UK high street, right here in London.

After a seven-year absence from physical retail in the UK — the brand’s last stores on Regent Street and at Westfield White City closed back in 2017 — Juicy Couture made its long-awaited comeback with a brand-new 1,200 sq ft store at Westfield Stratford City. Event Merchandising was on hand to support the merchandise operation, helping to bring this iconic Y2K brand back to British shoppers in style.

An iconic brand, reimagined

Founded in 1995 and synonymous with the velour tracksuit that defined early-2000s celebrity culture — worn by the likes of Paris Hilton, Jennifer Lopez, and Lindsay Lohan — Juicy Couture has always been more than a fashion label. It’s a cultural moment. Its return to physical retail in the UK, managed through Batra Group as the brand’s license holder for the UK and Europe, was never going to be low-key.

The Westfield Stratford store delivered exactly the kind of immersive, statement retail experience the brand is known for. Graffiti-inspired artwork, neon lighting, bursts of black and pink, a metallic runway and a pink boudoir for customers to try the latest styles — it was bold, playful, and utterly Juicy.

The opening also showcased the brand’s festive Once Upon a Time collection: a range that blended the early-2000s “It girl” aesthetic with whimsical fairytale charm, fronted by influencer and model Cindy Kimberly.

Our role

Event Merchandising supported the merchandise operation at the store, ensuring the product offer matched the energy and ambition of this high-profile opening. Getting the right product in the right place, presented in a way that does justice to a brand with this much heritage and cultural weight, is exactly the kind of challenge we relish.

Westfield Stratford City is one of Europe’s busiest shopping destinations, and the festive period is the most competitive time in retail. Being part of a launch that generated coverage across Drapers, Fashion Network, Retail Gazette, and beyond was a real highlight.

Why this matters

Juicy Couture’s return to the UK high street is part of a wider story. Parent company Authentic Brands Group — which acquired the label for $195 million in 2013 — has been steadily rebuilding its bricks-and-mortar presence globally, with the brand now available in more than 60 standalone stores across 94 countries. The Y2K aesthetic that once felt passé has found a whole new generation of fans, driven largely by the nostalgia cycle reaching Gen Z. This Westfield opening is part of that momentum, and it was great to play our part in it.

It’s also a reminder of why physical retail still matters. An online store can sell a tracksuit. A well-designed, immersive flagship experience sells a feeling — and that’s what Westfield Stratford delivered.

Juicy x Event Merchandising x Westfield Display

Peppa Pig “Mummy Pig Gender Reveal” Wins Best Licensed Retail Marketing Initiative 2025

We are thrilled to announce that our Peppa Pig “Mummy Pig Gender Reveal” campaign has been awarded Best Licensed Retail Marketing Initiative 2025 at the prestigious Licensing Awards.

In partnership with Hasbro, we reimagined a much-loved Peppa Pig storyline and transformed it into a cultural moment. The campaign lit up the Battersea Power Station chimneys in pink and turned the brand-new Peppa Pig Battersea store into the heart of the celebration.

The results speak for themselves:

1.17 billion media reach across 568 press pieces

264 million TikTok views on #PeppaPig, with a 164 percent uplift in user-generated content

380 percent increase in “Mummy Pig” searches and an 85 percent rise in brand sentiment

Record-breaking footfall and sales at the Battersea store

This recognition is a testament to the power of creative storytelling, experiential retail, and the brilliant teams who brought the vision to life.

Limited-time pop-up showcased fan-favorite brands, immersive experiences, and the UK’s biggest selection of Hasbro products in one destination

London, UK – August 2025 – Event Merchandising proudly operated Hasbro Hub London, a special pop-up retail experience that opened on August 16, 2025, in the heart of Piccadilly Circus. For a limited run, fans of every generation stepped inside a 3,000 square foot space packed with Hasbro’s most iconic brands, exclusive products, and interactive installations.

Located at Below the Lights, one of London’s newest cultural destinations, the pop-up welcomed families, collectors, and international visitors during the busy summer holiday season. The store celebrated Hasbro’s world-class portfolio, including Dungeons & Dragons, Furby, Hasbro Games, Littlest Pet Shop, Magic: The Gathering, My Little Pony, Nerf, Peppa Pig, Play-Doh, Transformers and more.

“Hasbro Hub London was all about celebrating play, storytelling, and fandom right in the center of one of the world’s most vibrant cities,” said Matt Proulx, SVP of Global Experiences, Partnerships & Music at Hasbro. “From epic Dungeons & Dragons quests to Peppa Pig puddle-jumping moments and exclusive Transformers collectibles, fans discovered Hasbro in an entirely new way.”

Jeremy Goldsmith, Managing Director at Event Merchandising, added:
“We were thrilled to partner with Hasbro to bring this ambitious pop-up to life in Piccadilly Circus. The response from fans and families was incredible, proving that immersive, multi-brand retail experiences resonate with visitors of all ages. Hasbro Hub London became a true celebration of creativity, fandom, and play, and we are proud to have helped deliver such a memorable event.”

Highlights from Hasbro Hub London

Life-size Connect 4 and oversized photo opportunities

Live product demonstrations and interactive gameplay

Hasbro claw machine and collectible pick & mix souvenirs

Limited-edition and exclusive merchandise across multiple brands

A collector’s archive with behind-the-scenes insights into Hasbro’s universe

Admission was free, and the space quickly became a hotspot for families and tourists alike. Trained staff and brand ambassadors were on hand daily to guide guests through interactive zones, run demos, and provide a welcoming experience for visitors of all ages.

Hasbro Hub London marked the first multi-brand Hasbro Hub concept worldwide, expanding on Event Merchandising’s successful operations of the Transformers and Peppa Pig stores at Battersea Power Station. Unlike permanent single-brand stores, the Hub delivered a seasonal flagship experience, uniting multiple beloved franchises in a high-profile London landmark.

This pilot project reflected Hasbro’s strategy to evolve beyond traditional retail by blending storytelling, immersive play, and commerce. The concept tested a scalable “retailtainment” format that could be adapted for other cities and audiences in the future.

Event Merchandising Ltd. has been appointed as the Official Retail Partner for the 2026 Solheim
Cup, bringing golf fans exclusive, high-quality merchandise to the upcoming European edition,
taking place at Bernardus Golf in The Netherlands, September 7-13, 2026.
Covering design, manufacture, sub-licensing, marketing, distribution, and sale of official Solheim
Cup products, the partnership will deliver a comprehensive merchandise experience, both online
and on-site at Bernardus, ensuring fans around the world can showcase their passion for the
pinnacle of women’s team golf.
Event Merchandising will deliver a diverse range of collections, including event-branded apparel,
accessories, lifestyle products, limited-edition items and a sustainable range. These collections
will celebrate the heritage, prestige and sustainability of the 2026 Solheim Cup, while also
capturing the vibrant spirit of the competition.
“We are proud to become the Official Retail Partner of the Solheim Cup,” said Jeremy
Goldsmith, Managing Director at Event Merchandising. “As long-time supporters of global
sporting events, we are thrilled to play a key role in bringing fans closer to this iconic tournament
through high-quality, inspired merchandise collections.”
This agreement is significant in the evolution of the Solheim Cup’s commercial program,
designed to help deepen fan engagement and amplify the tournament’s global presence through
merchandise that reflects the passion, pride, sustainability and unity of the event.
To receive more information and all the latest news, fans should sign up at
https://www.solheimcup2026.golf/

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About Event Merchandising
Event Merchandising has over 40 years of experience working with some of the world’s most
recognised brands and events, delivering innovative merchandise solutions across sports,
entertainment, corporate, and charitable sectors. Its end-to-end services, from creative design to
global logistics and retail execution, will ensure a premium experience at every touchpoint.
About Solheim Cup
The Solheim Cup combines the tradition and prestige of the game of golf with passion for one’s
country and continent. This biennial international match-play competition features the best U.S.
players from the Ladies Professional Golf Association (LPGA) Tour and the best European
players from the Ladies European Tour (LET).

The Solheim Cup is named in honor of Karsten and Louise Solheim and family, the founders of
Karsten Manufacturing Corporation, which makes PING golf equipment. In 1990, the Solheim
family, in conjunction with the LPGA and the LET, developed the concept and became the title
sponsor for the Solheim Cup. Today, the Global Partners of the Solheim Cup are PING,
Skyscanner and Rolex.
Held every two years, the event has grown into the most prestigious international women’s
professional golf team event. The 2026 Solheim Cup will be held Sept. 11-13 at Bernardus Golf
in Cromvoirt, Netherlands, while the 2028 Solheim Cup will be held at Valhalla Golf Club in
Louisville, Ky.