Customers who decided to shop at the Rio 2016TM Official Store at Casa Brasil in London could not believe their luck. It happened to be the same day that the athlete of the century, Pele, paid a visit to Somerset House to the Casa Brasil Boutique.
During the visit, people were invited to enter a room in order to customise their T-shirts and were surprised by Pele.
The athlete of the century and king of football, Pele, greatest player of all time surprised people who were lucky enough to go to the Rio 2016TM store at the time the former player visited the store, created and managed by Event Merchandising appointed as sole merchandiser for this inaugural project.
A full selection of merchandise was produced including T-shirts for both adults and kids, notebooks, pens, key rings and mugs, inspired by the Rio 2016TM logo and launching key designs in particular the Rio 2016TM font depicting the essence of the Olympic and Paralympic emblems: Passion and Transformation.