The Judge won’t budge


Event Merchandise launch Judge Jules Store in Lockdown:

The Judge Won’t budge – has been streaming his Live DJ sets during the lockdown.

Judges Jules shop

Judge Won't Budge

Judge Jules Merchandise


Event celebrates over 1 million users for Warrior Cats online hub

Since the launch of the Warriors online hub and merchandise store, the site has attracted over 1.3 million unique users. is the official digital destination for Warriors’ colossal and ever-growing global fan community which has also accumulated over 125,000 registered fans and counting.

The merchandise store sells a wide range of apparel, backpacks, keychains and a brand-new plush range. Over 80,000 fans voted in a series of polls which determined that large plushes of Jayfeather, Firestar and Graystripe were created, all of which sold out within four days of launching on the store

The announcement follows the recent news that has just been nominated for ‘Best Website’ in the Digital – Kids category at the Kidscreen Awards 2020.

WarriorCats is an epic fantasy adventure book series about five clans of wild cats – ShadowClan, RiverClan, ThunderClan, WindClan and StarClan.  The series was created by Working Partners, a Coolabi Group company. The Warriors books have become a publishing sensation with over 40 million books sold to date and published in over 30 languages.

The latest book, ‘The Broken Code: The Silent Thaw’, which is distributed by Harper Collins in the US, recently debuted at No1 on The New York Times’ Children’s bestseller list.

Trust pilot review of event merchandising stores

Recently received this review on TrustPilot for our service, despite these difficult times.

We are making some people happy by helping to pass away the hours whilst house bound. Please read. There is a person (who is fantastic), isolated in our warehouse, for his well being, continuing to oversee fulfilment…Thank you so much.





No Time To Die Gift Box

007 and merchandising

007 and Universal wanted to sell a ticket as a gift for Christmas and the run up to the new James Bond film No Time To Die in April

Event Merchandising created a Gift box, which included 2 VIP cinema tickets (That could be redeemed at Vue), Exclusive gold db5 keyring, set of postcards, no time to die magnet all in a luxury gift box. RRP £59.
The other issue was there was no mechanism to sell and distribute this product. Event Merchandising created a dedicated landing page on and a redemption page for the tickets
Selling tickets 5 months in advance of the movie was a first for 007 and Universal.
Social media coverage  – Twitter
Coverage was great and the boxes continue to sell well.

UCI Road World Championship

Event Merchandising design and build the UCI World Championship superstores in Harrogate. Featuring a superb range of technical cycling gear, apparel and accessories.

Event manage the stock, epos and vending.


Rubik’s Celebrate 40th Birthday in Style

On the 1st-2nd October, Rubik’s Cube Pop-up store opened its doors in celebration of their 40th anniversary. Event Merchandising partnered with Rubik’s to bring the pop up shop to Covent Garden. The colourful and dynamic store ignited vast interest amongst passers-by, many of whom have known and loved the colourful cube for many years as well as others who were intrigued by what they thought to be an impossible puzzle. Alongside the official Rubik’s products, Event provided a range of T-shirts, mugs, caps, tote bags and more at the store which was popular amongst tourists, Rubik’s fans as well as determined first-time triers.

Influencers gave the cube a try with the help of Rubik’s record-holders who were present to also help customers solve the cube. Upon completion, each participant earned an official attempt medal for contributing to The Guinness World Record for the most individuals contributing to a single Rubik’s Cube mosaic, which formed a portrait of His Royal Highness the Duke of Sussex, Prince Harry.







Sail GP

Event Merchandising built and operated state of the art retail container and pop up stores for Sail GP in San Fran and New York.

Event was vending a high end range of performance clothing and accessories.

In front of lhuge crowds lining the waterfront in downtown Manhattan, the Japan SailGP Team – led by double Olympic medalist Nathan Outteridge – beat off strong competition from Tom Slingsby’s Australia SailGP Team to win its first event in the inaugural SailGP season.
An intense final match race took place between the two notorious rivals on the Hudson River racecourse, which saw drama before the start as the high-powered F50s, capable of intense speeds, made contact. A penalty to Australia saw Japan eventually get the better of the season’s leaders and take the victory in New York.SailGP’s next stop is Cowes, UK, over the weekend of August 10-11, when the home of British sailing will be able to witness the intense racing and awe-inspiring speeds of the F50s.