Category: 007

21
Sep

The 007 at Burlington Arcade

The 007 store and bar at Burlington Arcade.

In homage to the 1964 classic film, Goldfinger, the prestigious Burlington Arcade in Mayfair the unique experience – The 007. Three handcrafted golden hanging sculptures, inspired by the iconic Aston Martin DB5, are seen careering down the centre of the Arcade. As visitors walk underneath, a bespoke carpet features famous lines from the film.

The 007 features two exclusively designed bars, open from 18 September until 31 December, where fans may enjoy a dash of 007 with signature cocktails specially created in partnership with Belvedere, Blackwell Rum, Champagne Bollinger and Macallan. Seek out iconic movie props including Oddjob’s hat, a Fort Knox gold bar, Goldfinger’s golf shoes and the spyhole clock from his private plane, never before exhibited.

The first floor features a special chance to bid on a limited number of The Macallan’s highly collectible 60th Anniversary Decades whisky sets, with all proceeds being donated to charity. There is the opportunity to view and perhaps purchase Fabergé’s Octopussy capsule collection including the handcrafted limited edition Egg Objet.

From OMEGA, the only two James Bond timepieces ever to be made in yellow gold will be on display – the Seamaster Diver 300M Commander’s Watch (2017) and the Seamaster Diver 300M James Bond Limited Edition (2019), designed to celebrate the 50th anniversary of On Her Majesty’s Secret Service.

Discover exclusive anniversary collectibles including limited edition framed prints, a James Bond advent calendar and more releases yet to be unveiled. There will be daily giveaways to the first 25 customers of a collector’s edition Goldfinger Sixty Years poster who purchase in store.

Event Merchandising is proud to be involved with 007 at Burlington.

The 007 opens at House 12-13 Burlington Arcade, Mayfair, London from 18 September to 31 December 2024. Opening hours are 10am-7pm Monday-Saturday, 11am-6pm Sundays

11
Oct

007 Store – Christie’s Bond Auction

The bespoke 007 boutique pop-up at Christies.

The renowned British auction house, which first opened in 1766, housed an elegant 007 Store experience designed and created by Event Merchandising and EON.

The evening’s event, “Sixty Years of James Bond” honoured 007’s 60th anniversary on the silver screen was co-hosted by Christie’s and EON Productions. The 007 Store and Event Merchandising offices met for a glamorous evening to celebrate a significant moment in cinema’s history as well as raising money for a range of worthy causes.

 All 25 lots presented were sold during the evening, raising an incredible total of £6,103,500.

Part I Live Auction’s top lot was the No Time To Die Aston Martin replica DB5 stunt car, which sold for an impressive £2,922,000.

Other auctioned items included the Safin mask prop replica, Spectre’s Day of the Dead mask and carnival stall prop. 007store.com

 

 

25
Jan

007 and merchandising



007 and Universal wanted to sell a ticket as a gift for Christmas and the run up to the new James Bond film No Time To Die in April

Event Merchandising created a Gift box, which included 2 VIP cinema tickets (That could be redeemed at Vue), Exclusive gold db5 keyring, set of postcards, no time to die magnet all in a luxury gift box. RRP £59.
The other issue was there was no mechanism to sell and distribute this product. Event Merchandising created a dedicated landing page on 007store.com and a redemption page for the tickets
Selling tickets 5 months in advance of the movie was a first for 007 and Universal.
Social media coverage  – Twitter
Coverage was great and the boxes continue to sell well.