August 5, 2023
Event Merchandising appointed as Master Licensee for Glasgow World Cycling Championships
Event Merchandising is open and retailing in Glasgow for the Cycling World Championships in outlets throughout Scotland including a superstore in George Square. His Majesty the King appreciated the dedicated tartan too.
Event Merchandising Limited is proud to announce its appointment as the Master Licensee 2023 UCI Cycling World Championships in Glasgow and Scotland. This prestigious role encompasses the management of wholesale, licensing, and retail programs, as well as venue retail operations throughout the championships, taking place from 3-13 August 2023.
The 2023 UCI Cycling World Championships is the largest cycling event in history, featuring 13 UCI World Championships across seven disciplines held in various locations across Glasgow and Scotland. As the Master Licensee, Event Merchandising took charge of delivering and retailing licensed products through the official venue shops, local and national retail outlets, and the dedicated online store at
One of the highlights of the range is the adorable Mascot Coo, along with locally inspired Scottish products including a dedicated Tartan, crafted by Lochcarron of Scotland. Lochcarron had the honor of hosting a visit from The King and Queen during Holyrood Week, where they showcased their commitment to ethical and sustainable practices. Lochcarron’s use of responsibly sourced Scottish and British wool supports local wool farmers and reinforces their dedication to craftsmanship, quality, and sustainable development.