Retail & Pop-Up Stores

Retail & Pop-Up Stores

Event Merchandising designs, builds and operates branded retail experiences for leading entertainment, sports and lifestyle brands. From permanent flagship stores and pop-up shops to event retail, fit-out, EPOS, staffing and omnichannel commerce, we deliver end-to-end retail solutions that turn footfall into fan engagement and sales.

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40+ Years of Expertise
3,000 Sq Ft Hasbro Hub
4,700 Sq Ft Battersea Stores
Global Retail Delivery
What We Deliver

End-to-End Retail Solutions

From retail design and store fit-out to product development, staffing, stock management and post-event reporting, Event Merchandising manages every part of the customer journey. We create licensed retail environments that are visually striking, commercially smart and built to extend brand reach far beyond the store.

01

Permanent Flagship Stores

Full design, fit-out and ongoing operation of flagship retail destinations and permanent licensed brand stores in premium locations.

02

Pop-Up Shops

High impact temporary retail activations for product launches, anniversaries, seasonal campaigns and immersive brand moments.

03

Event Retail

Merchandise stores, retail containers and on-site vending for live events, sports championships, attractions and large scale fan experiences.

04

Omnichannel Retail

Integrated physical and digital retail, combining in-store sales with branded ecommerce, fulfilment and inventory visibility.

Case Studies

Stores We've Built & Operated

These retail and pop-up store projects show how Event Merchandising combines product, environment and storytelling to create destination retail. From Piccadilly Circus and Mayfair to Battersea Power Station, New York, Poland and the Netherlands, our work spans flagship retail, event retail and licensed merchandising at scale.

Entertainment, Piccadilly Circus, London

Hasbro Hub London, Piccadilly Circus

A 3,000 sq ft multi-brand pop-up retail experience bringing together Hasbro favourites including Dungeons & Dragons, Peppa Pig, Nerf, Play-Doh, Transformers and more. Designed as an immersive summer destination, the store combined exclusive products, interactive zones and experiential retail in one of London’s highest profile locations.

3,000 Sq Ft Space
Multi-Brand Fan Experience
London Landmark Site
Discuss a Similar Project

Film & Luxury, Burlington Arcade, Mayfair

The 007 Store, Burlington Arcade

A luxury branded retail environment in the heart of Mayfair, combining premium merchandising, exclusive James Bond collectibles and a retail experience tailored to one of the world’s most iconic entertainment brands.

Enquire About Permanent Stores

Entertainment, Battersea Power Station, London

Transformers & Peppa Pig, Battersea Power Station

Two world-first permanent standalone stores across 4,700 sq ft of retail space at Battersea Power Station. Built to immerse fans in the worlds of Transformers and Peppa Pig, the stores blend exclusive merchandise, playful activations, photo moments and branded environments.

4,700 Sq Ft Total
2 Flagship Stores
Talk to Our Retail Team

Sport, San Francisco & New York

SailGP Retail Container Stores

State of the art retail container stores and pop-up event shops for SailGP in San Francisco and New York, selling premium performance apparel and accessories to waterfront audiences at a high energy global sporting event.

Explore Event Retail

World Athletics, Poland

World Athletics Indoor Championships Kujawy Pomorze 2026

A merchandise programme designed to create lasting fan value through apparel, collectibles and mascot-led products. The range was developed to feel event-specific, regionally relevant and worth taking home long after the championships ended.

Plan Your Event Store

Golf, Bernardus Golf, Netherlands

Solheim Cup 2026, Official Retail Partner

Appointed as the Official Retail Partner for the 2026 Solheim Cup, delivering design, manufacture, sub-licensing, marketing, distribution and official merchandise sales across online and on-site channels for one of the biggest events in women’s team golf.

Become an Official Retail Partner
Why Choose Us

We Don't Just Run Stores, We Build Experiences.

40+ Years of Retail Expertise

From live events and sports retail to flagship stores and licensed brand pop-ups, Event Merchandising has delivered world-class retail for more than four decades.

Truly End-to-End Service

We handle concept, design, fit-out, manufacture, staffing, EPOS, stock control, ecommerce and reporting, giving clients one joined-up retail partner.

Premium Locations

Our current and recent projects include Piccadilly Circus, Burlington Arcade, Battersea Power Station and major international sports event venues.

Omnichannel by Default

Every store can be supported by online sales, fulfilment and branded ecommerce, extending reach before, during and after an activation.

Designed for Fans and Commercial Impact

Our retail concepts are built to increase dwell time, encourage spend, elevate brand perception and create memorable experiences worth sharing.

Retail and Merchandise Expertise

Built for Flagships, Pop-Ups and Live Events

Whether the brief is a flagship entertainment store, a sports retail partnership or a short-run branded pop-up, Event Merchandising combines operational know-how with immersive retail thinking.

Trusted by Iconic Brands

How It Works

From Brief to Opening Day

Our retail process is straightforward, collaborative and proven across flagship stores, branded pop-up shops and international event retail activations.

Discovery

We define your audience, commercial objectives, location, format, timings and product strategy.

Concept & Design

Our team develops store layouts, immersive branding, visual merchandising and product collections tailored to your IP or event.

Build & Fit-Out

We manage manufacture, logistics, signage, EPOS installation, fixtures, fittings and all physical retail delivery.

Launch & Operate

Our trained teams run the store, manage stock and sales, and maintain a high quality customer experience throughout the activation.

Report & Review

Clear post-event reporting, performance insight and review help clients understand impact and plan the next phase.

What Our Partners Say

In Their Own Words

Hasbro Hub London was all about celebrating play, storytelling, and fandom right in the center of one of the world’s most vibrant cities. Fans discovered Hasbro in an entirely new way.

Matt Proulx, Hasbro

We were thrilled to partner with Hasbro to bring this ambitious pop-up to life in Piccadilly Circus. The response from fans and families was incredible, proving that immersive, multi-brand retail experiences resonate with visitors of all ages.

Jeremy Goldsmith, Event Merchandising

We really enjoy working with Event Merchandising. They get things turned around quickly and are always willing to go the extra mile to find a solution or come up with a new idea.

Client, Sports Sponsorship Partner

Event Merch are exceptionally friendly, helpful and always aim to offer the best price. They produced our biggest marketing piece and the results were outstanding.

Client, Corporate Partner
Get In Touch

Let's Build Your Next Store

Planning a flagship retail store, branded pop-up, mobile retail unit or event merchandise operation? Tell us about your brief and our team will be in touch.

Location London, United Kingdom
Email [email protected]
Website www.eventmerchandising.com

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