Event Merchandising Ltd. has been appointed as the Official Retail Partner for the 2026 Solheim
Cup, bringing golf fans exclusive, high-quality merchandise to the upcoming European edition,
taking place at Bernardus Golf in The Netherlands, September 7-13, 2026.
Covering design, manufacture, sub-licensing, marketing, distribution, and sale of official Solheim
Cup products, the partnership will deliver a comprehensive merchandise experience, both online
and on-site at Bernardus, ensuring fans around the world can showcase their passion for the
pinnacle of women’s team golf.
Event Merchandising will deliver a diverse range of collections, including event-branded apparel,
accessories, lifestyle products, limited-edition items and a sustainable range. These collections
will celebrate the heritage, prestige and sustainability of the 2026 Solheim Cup, while also
capturing the vibrant spirit of the competition.
“We are proud to become the Official Retail Partner of the Solheim Cup,” said Jeremy
Goldsmith, Managing Director at Event Merchandising. “As long-time supporters of global
sporting events, we are thrilled to play a key role in bringing fans closer to this iconic tournament
through high-quality, inspired merchandise collections.”
This agreement is significant in the evolution of the Solheim Cup’s commercial program,
designed to help deepen fan engagement and amplify the tournament’s global presence through
merchandise that reflects the passion, pride, sustainability and unity of the event.
To receive more information and all the latest news, fans should sign up at
https://www.solheimcup2026.golf/
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About Event Merchandising
Event Merchandising has over 40 years of experience working with some of the world’s most
recognised brands and events, delivering innovative merchandise solutions across sports,
entertainment, corporate, and charitable sectors. Its end-to-end services, from creative design to
global logistics and retail execution, will ensure a premium experience at every touchpoint.
About Solheim Cup
The Solheim Cup combines the tradition and prestige of the game of golf with passion for one’s
country and continent. This biennial international match-play competition features the best U.S.
players from the Ladies Professional Golf Association (LPGA) Tour and the best European
players from the Ladies European Tour (LET).
The Solheim Cup is named in honor of Karsten and Louise Solheim and family, the founders of
Karsten Manufacturing Corporation, which makes PING golf equipment. In 1990, the Solheim
family, in conjunction with the LPGA and the LET, developed the concept and became the title
sponsor for the Solheim Cup. Today, the Global Partners of the Solheim Cup are PING,
Skyscanner and Rolex.
Held every two years, the event has grown into the most prestigious international women’s
professional golf team event. The 2026 Solheim Cup will be held Sept. 11-13 at Bernardus Golf
in Cromvoirt, Netherlands, while the 2028 Solheim Cup will be held at Valhalla Golf Club in
Louisville, Ky.