About Us
Merchandise, retail and fan experience built around brands people care about.
Event Merchandising is a London founded merchandise partner for rights holders, entertainment brands, sports properties and destination retail experiences. The business helps clients plan, design, make, sell and scale merchandise across ecommerce, pop ups and live events.
Its work spans licensed products, physical retail, online stores, fulfilment and omnichannel brand experiences, with a focus on creating products people want, presenting them well, and making every touchpoint feel on brand.
A practical retail partner for brands, franchises, venues and events.
Our story
Event Merchandising has built its reputation by connecting product, place and audience. That means creating merchandise ranges that fit the brand, retail environments that feel deliberate, and buying experiences that work both online and in person.
Today the business supports a wide mix of projects, from official webshops and collectible ranges to permanent stores, venue retail, limited run pop ups and event sales programmes.
What Event Merchandising does
Product design and merchandise development
Branded ranges, collectible products, apparel, accessories and gift lines created around audience demand, brand guidelines and commercial potential.
Ecommerce stores and online retail
Official webshops, product launches, merchandising campaigns and direct to consumer retail journeys designed to support growth and brand control.
Pop up retail and live event sales
Temporary stores, venue retail, event sales points and fan retail experiences that connect physical spaces with product storytelling and operational delivery.
Licensing and rights based programmes
Licensed retail support for entertainment, media and sports properties, helping rights holders turn fandom into retail experiences that feel considered and credible.
Retail environments and branded presentation
From shopfronts to displays and merchandising systems, the company works on how products are shown, navigated and bought in real spaces.
Operational delivery and fulfilment support
Joined up execution across planning, production, retail launch and fulfilment, with attention to consistency between customer experience and brand standards.
Longstanding track record in merchandise, event retail and branded product execution.
Support across stores, pop ups, live event retail and official ecommerce programmes.
Design and merchandising shaped around fan culture, brand standards and presentation.
Project and partner footprint spanning UK, Europe and wider international retail activity.
Joined up thinking across product, retail and audience.
Clients often need more than a supplier. They need a partner who understands how merchandise sits inside a wider brand experience, how physical retail should feel, and how online and offline journeys can reinforce one another.
Recent spaces, stores and product programmes
These examples show the type of work delivered across pop up retail, branded stores, product ranges and event sales.
Where Event Merchandising operates
London
Event Merchandising Ltd, Unit 11, The Edge, Humber Road, London, NW2 6EW.
Berlin
EM Event Merchandising Germany GmbH, Berkaer Str. 30, 14193 Berlin.
Pinewood
Room 94, G Block, Pinewood Studios, Pinewood Road, Iver Heath, SL0 0NH.
Common questions about Event Merchandising
What is Event Merchandising?
Event Merchandising is a UK based merchandise and retail specialist that works with brands, rights holders and venues on product design, licensing, ecommerce, pop up retail and live event sales.
What industries does Event Merchandising serve?
The company works across entertainment, sport, attractions, broadcasting, lifestyle, destination retail and culture led consumer brands.
Does Event Merchandising run online stores?
Yes. Event Merchandising supports official ecommerce stores and direct to consumer retail experiences for client brands and licensed properties.
Does Event Merchandising handle pop up shops and event retail?
Yes. Pop up stores, on site retail and live event merchandise sales are core parts of the company offer.
Where is Event Merchandising based?
The main office is in London, with additional Berlin and Pinewood contacts listed on the company site.
How do I contact Event Merchandising?
You can contact the team by phone on +44 (0)20 8208 1166 or by email at [email protected].
Planning a merchandise programme, online store or retail activation?
Whether you are developing a licensed range, launching a pop up, refreshing venue retail or building an official online store, Event Merchandising can help shape the next step.