Peppa Pig “Mummy Pig Gender Reveal” Wins Best Licensed Retail Marketing Initiative 2025

We are thrilled to announce that our Peppa Pig “Mummy Pig Gender Reveal” campaign has been awarded Best Licensed Retail Marketing Initiative 2025 at the prestigious Licensing Awards.

In partnership with Hasbro, we reimagined a much-loved Peppa Pig storyline and transformed it into a cultural moment. The campaign lit up the Battersea Power Station chimneys in pink and turned the brand-new Peppa Pig Battersea store into the heart of the celebration.

The results speak for themselves:

1.17 billion media reach across 568 press pieces

264 million TikTok views on #PeppaPig, with a 164 percent uplift in user-generated content

380 percent increase in “Mummy Pig” searches and an 85 percent rise in brand sentiment

Record-breaking footfall and sales at the Battersea store

This recognition is a testament to the power of creative storytelling, experiential retail, and the brilliant teams who brought the vision to life.