Hasbro Hub London
High-footfall branded pop-up retail in Piccadilly Circus
A strong example of current experiential retail execution, combining product, storytelling, customer flow and commercial retail in a major London location.
Live Event Sales
Event services
Since 1982, Event Merchandise has proven itself and its method at thousands of events around the World.
Some of these past events include
London 2012 Olympics, Diamond Jubilee, Anniversary games at the Olympic Stadium, Summer Time Ball at Wembley Stadium, Live Earth Globally, Buckingham Palace, Americas Cup and Rio 2016
Event Services:
- On-site stores
- Planning and Executing
- Inventory Management
- Staff Training
- Merchandise Collections
- State-of-the-art portable equipment
- Creative methods for executing maximum sales
- Intelligent merchandise methods and marketing
- Expert e-Commerce
Why Choose Event Merchandising:
- Merchandised some of the biggest events in the world
- Extensive operational experience across all venues worldwide
- ISO14001 and 9001
- Generated record sales for our clients
- Green procurement
- In house fashion designers
- Maintain long term partnerships with our clients
- Specialise in planning and maximising merchandise sales
- Inventory management control
- Expert e-Commerce Operations
Rio 2016 Event Merchandise Shop
Rio 2016 Clothing Display
London 2012 Shop
Venue merchandise management:
- Display
- State of the art accounting
- Price display
- Managing space
- Working with site managers
- Sales Team
- Epos
- Stock Control
- Accounting
Concert/Event merchandise
Event Merchandising is our name and our speciality, bands come to us wanting something a little different. We will supply a complete branded look finishing off the garment with neck labels, zip pulls and woven trims. The Event team is dedicated to make sure that every client is aware of the options available. Our in house design team is there to create a fashion leading range of product.
Event can work on a number of different ways to suit your requirements:
Management fee, profit share, royalty basis or supply only. But ultimately we believe in partnership. Event will listen to your needs and build a balance between profit, quality, service and branding.
Live Event Sales
Since 1982, Event Merchandising has delivered live event merchandise programmes for major sports, entertainment and cultural events. From on-site retail planning and temporary stores to stock control, staffing, EPOS and ecommerce support, we build sales environments that are practical to run and designed to maximise revenue.
Past event experience includes London 2012, the Diamond Jubilee, Wembley events, Live Earth, Buckingham Palace activations, the America’s Cup and Rio 2016.
What live event sales covers
We support every stage of the retail operation, from planning and product selection through to sales-floor execution and post-event control.
- On-site stores, pop-up units and mobile retail formats
- Retail planning, site coordination and operational delivery
- Inventory control, EPOS, accounting and reporting
- Merchandise collections built for the audience and venue
- Staff training and customer-facing sales support
Project Overview
Built for high-footfall environments and real-time retail
Live event sales demand more than good product. They require disciplined planning, the right retail format, strong stock visibility, well-trained teams and a customer journey that works under pressure. Event Merchandising combines merchandise strategy with practical event retail operations so the buying experience stays smooth even when demand spikes.
Our live event work spans sports events, entertainment activations, temporary retail environments and high-profile public occasions. The focus is always the same, create merchandise that fits the audience, present it clearly, and build a sales operation that delivers both revenue and a strong branded experience.
We work across planning, visual merchandising, retail equipment, staffing, accounting, stock control and post-event reporting. That means clients get one joined-up partner rather than multiple disconnected suppliers.
Where needed, live event retail can also connect to a wider commerce programme, including pre-event promotion, online sales and post-event sell-through.
Planning
Before the event opens
Before the event opens
Execution
During live trading
During live trading
Control
Stock, EPOS, reporting
Stock, EPOS, reporting
Partnership
Long-term client focus
Long-term client focus
Why clients use us
Commercially strong, operationally practical
Event Merchandising has worked on some of the world’s best-known events and continues to deliver retail programmes across current sports, entertainment and branded retail projects.
Our team combines retail operations, creative merchandising, inventory management, ecommerce support and venue coordination, helping clients balance service, brand presentation and commercial performance.
We also bring wider experience from recent retail-led projects, including Hasbro Hub London, the World Athletics Indoor Championships Kujawy Pomorze 2026 programme, and the Transformers and Peppa Pig flagship stores at Battersea Power Station.
Event Services
What we manage on-site and behind the scenes
The original page had the right ideas but needed sharper language. This version turns those services into clearer, more useful categories for clients reading the page today.
01
Retail planning and setup
Store layouts, space planning, site coordination, pricing structure, equipment planning and operational preparation before opening day.
02
On-site sales operations
Temporary stores, sales points, portable retail equipment, queue handling, customer flow and day-to-day retail execution during the event.
03
Inventory and stock control
Inventory management, replenishment, sell-through tracking, EPOS support, stock accuracy and practical control across multiple trading locations.
04
Staffing and training
Retail staffing, briefing, customer service training and sales-floor discipline to help teams trade confidently under live-event conditions.
05
Product and collection planning
Merchandise collections built around the event audience, venue profile, price points and brand presentation, from entry-level lines to premium products.
06
Commerce and reporting
Accounting, performance reporting, ecommerce support and commercial reviews that help clients understand what worked and what should happen next.
Recent Visual References
Recent event and retail work from across the site
To modernise the page, these images replace the outdated temporary-domain visuals with newer Event Merchandising examples that better reflect the current brand, retail environments and live event offer.
World Athletics 2026
Event merchandise built for fan engagement
Recent event work focused on meaningful merchandise, take-home value and a product mix suited to the audience and host event.
Battersea Power Station
Immersive destination retail with strong branded presentation
Although permanent rather than temporary, this work demonstrates the standard of presentation, product storytelling and retail execution Event Merchandising now brings to its projects.
Operational Detail
Why clients choose Event Merchandising, and what venue management actually includes
The original page listed useful points but they were repetitive and dated. This version groups them more clearly for project owners, venues and brand teams.
Why choose Event Merchandising
- Experience across some of the world’s best-known events and branded retail programmes
- Operational capability across live venues, temporary environments and retail activations
- Strong focus on planning, sell-through and maximising merchandise sales
- Integrated stock control, accounting and inventory visibility
- In-house creative support and fashion-led product thinking
- Long-term client partnerships built around service and commercial results
- Green procurement and wider operational standards including ISO 9001 and ISO 14001
- Ecommerce capability to support sales before, during and after the live event
Venue merchandise management
- Retail display, merchandising standards and product visibility
- Price display, ticket values and retail communication on-site
- Managing space, store footprint and customer circulation
- Working with site managers, venue teams and event operations
- Sales teams, staffing supervision and customer service consistency
- EPOS setup, reconciliation and trading control
- Stock control, replenishment and inventory accountability
- Accounting, reporting and post-event commercial review
Concert and Event Merchandise
Built for artists, promoters, live entertainment and touring retail
Bands, promoters and entertainment clients often want merchandise that feels more considered than a standard print run. Event Merchandising supports that with product development, finishing details and a stronger branded look across the full range.
We can help create a more distinctive merchandise offer, from the overall range plan through to the finishing touches on the product itself, including neck labels, zip pulls, trims and presentation details that improve perceived value.
Our in-house team works closely with clients to explain the available options and build a product mix that balances quality, branding, customer appeal and margin. That can apply equally to concerts, touring merchandise, venue stores, event activations and entertainment-led retail.
We also work flexibly depending on the commercial model required, whether that is a management fee, profit share, royalty basis or supply-only arrangement. The aim is always to build the right balance between brand, service, operational control and commercial return.
Next Step
Planning a live event merchandise programme or temporary retail activation?
Whether you need on-site stores, portable retail, merchandise planning, staff training, stock control or a joined-up live and online sales strategy, Event Merchandising can help shape the project from first plan to final reporting.