Pernod Ricard’s Beefeater Pink Gin

Beefeater Pink, a deliciously new strawberry flavoured dry gin was launched in 2018.
The campaign launched with outdoor, digital,on-trade and social media presence
initially in Spain and the UK with further markets over the summer.

As part of the campaign in London, Event merchandising was asked to create a
special giveaway at a tasting event in London, to promote the brand’s fashionable
London roots and urban lifestyle culture.

Event merchandising created a beautiful and vibrant silk scarf using Beefeater Pink’s
brand design which boasts fashion and fun, appealing to the more adventurous gin


The scarf was well received by those who love all things sweet and pink!









Beefeater Pink Gin Scarf by

Managed by: Jenelle Harbud

Scarf Photo by Jemini Parmar