Congratulations to Team Europe on winning the Solheim Cup.

And what a finish.

With Europe and the USA tied 8 to 8 going into Sunday, Europe produced a brilliant singles performance to win 15 to 13 and reclaim the Solheim Cup on home soil.

Proud to see Event Merchandising Limited deliver and operate the official Solheim Cup Superstores at Bernardus in Holland.

At 20m x 40m, the 800 square metre store has been a smooth event retail build, bringing together more than 400 SKUs for one of the most important events in women’s golf.

The range combines bespoke Solheim Cup merchandise with some fantastic brand collaborations, including PING, Chervò, adidas, Glenmuir, Abacus, Royal Delft and Titleist.

From apparel, headwear and accessories through to gifts, souvenirs and products celebrating Team Europe, Team USA and the Netherlands, the objective was to create much more than a merchandise shop. We wanted the Superstore to be part of the overall fan experience.

The shopping experience drove a high average transaction value. Also the products added to the atmosphere, including the iconic tulip hat.

Pick your outfit –

https://lnkd.in/ezjNUDtN

Bernardus has been an incredible setting for the event. The quality of the venue, the presentation across the site and the atmosphere around the course have made it a very special place to deliver a project of this scale.

A huge amount of work goes into something like this behind the scenes, from product development and buying, through logistics, store design, build, technology, staffing and then the day to day retail operation.

Very proud of the EML team and grateful to all of the partners and brands who have helped bring it together.

Many thanks to Andy, Emma, Paul, Jill, Kemi and all involved.

A fantastic project to be part of and a great showcase for what event retail can deliver.

Check out the online store below and the winners shirt hot off the press