January 25, 2020
007 and merchandising
007 and Universal wanted to sell a ticket as a gift for Christmas and the run up to the new James Bond film No Time To Die in April
Event Merchandising created a Gift box, which included 2 VIP cinema tickets (That could be redeemed at Vue), Exclusive gold db5 keyring, set of postcards, no time to die magnet all in a luxury gift box. RRP £59.
The other issue was there was no mechanism to sell and distribute this product. Event Merchandising created a dedicated landing page on 007store.com and a redemption page for the tickets
Selling tickets 5 months in advance of the movie was a first for 007 and Universal.
Social media coverage – Twitter
Coverage was great and the boxes continue to sell well.