Calling all TRANSFORMERS and PEPPA PIG fans! Head to London’s Battersea Power Station for the ultimate shopping experience at the world’s first permanent, standalone TRANSFORMERS and PEPPA PIG stores.
Located side by side on the ground floor of the iconic Battersea Power Station and covering a total 4700 sq ft of retail space, these flagship stores offer a unique immersive shopping experience combined with exclusive merchandise. Whether you are a fan of Autobots and Decepticons, muddy puddles or both, there’s something memorable for everyone!
TRANSFORMERS store:
Opening in the brand’s 40th anniversary year, and hot on the heels of the TRANSFORMERS ONE movie release, this new store aims to delight fans of all ages with the latest products and entertainment across films, comics, toys, and games.
The high-octane, interactive in-store environment brings the TRANSFORMERS franchise to life through gaming and trading card arcades, a bespoke graffiti wall plus a photobooth offering personalised photo souvenirs.
Exclusive merchandise will also delight fans – from ranges of bespoke collectibles and clothing to an exclusive, limited-edition cover of Skybound Entertainments’ awarding-winning TRANSFORMERS comic (featuring Battersea Power Station artwork) model kits, new Ty Bouncer soft toys plus much more.
PEPPA PIG store:
This year PEPPA PIG is celebrating its 20th anniversary, so for Peppa-lovers, lots of oink-tastic fun awaits in-store at Battersea Power Station.
The PEPPA PIG store will feature free daily meet-and-greet appearances with Peppa herself, where a hug and a photo are just part of the fun of an ‘oinktastic’ family day out at Battersea Power Station!
In between Peppa’s appearances, children can jump around on the pretend muddy puddles or play and learn with the many PEPPA PIG toys and games to be found dotted around. A soft play seating area allows for time to chill, read a book, or watch what’s happening on the PEPPA stage, where episodes of the PEPPA PIG series will play throughout the day on a giant screen.
Looking to buy holiday gifts? Amongst the wide range of PEPPA PIG products on display, exclusive concessions with Emma Bridgewater, Trotters of Chelsea and Trunki ensure this is a one-of-a-kind retail experience with price points to suit all budgets.
As an ideal stocking filler and souvenir, a new picture book: Peppa goes to London, is launching in-store. It includes updated edition of Peppa goes to London book which features the Grade II* listed Battersea Power Station and is the first PEPPA PIG product to feature the new character, His Majesty The King.
Families can capture memories of their special day out at the PEPPA PIG store at Battersea Power Station by posing in front of the photo wall – which features a bespoke backdrop of Peppa beneath the Power Station’s iconic silhouette.
If visitors feel a bit peckish after their shopping and in-store excitement, they can also indulge in Peppa-themed sweet treats from the Hummingbird Bakery stall.
“We are proud to introduce the first permanent, standalone stores for our PEPPA PIG and TRANSFORMERS franchises,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro. “This is a monumental moment for these two iconic brands and for Hasbro as we launch a truly immersive shopping experience featuring exclusive products. Working with Event Merchandising has been an incredible journey, and we are excited to offer unique and unforgettable experiences for fans of all ages.”
Jeremy Goldsmith, CEO Event Merchandising, the company which has designed and built each store, comments: “Our brief from Hasbro was to create a truly memorable shopping environment which immerses customers in the worlds of TRANSFORMERS and PEPPA PIG and offers an array of exclusive products; a unique global experience only available within the iconic setting of London’s Battersea Power Station. It has been thrilling to see that vision come to life.”
Travelling to Battersea Power Station couldn’t be easier with the Zone 1 Battersea Power Station Underground station bringing the riverside neighbourhood within 15 minutes of the West End and the City. Battersea Power Station also has its very own Uber Boat by Thames Clippers pier and is a 15-minute journey from Embankment, 20 minutes from Blackfriars, 30 minutes from Putney and 40 minutes from Canary Wharf. The riverside neighbourhood is easily accessible by bus, bike, car and train too.
About TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.
About PEPPA PIG
PEPPA PIG is a British preschool animated television series that has been airing for 20 years, across ten seasons in over 180 territories as of 2024. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.
About Battersea Power Station
The regeneration of Battersea Power Station has created London’s most exciting mixed-used neighbourhood which is home to over 150 shops, bars, restaurants and unique leisure experiences in and around the iconic Grade II* listed building.
The riverside neighbourhood has welcomed over 23 million visitors since the Grade II* listed Power Station and Electric Boulevard, a pedestrianised high street, opened in October 2022. Battersea Power Station offers a mix of premium, high street and small independent brands, over 50 cafes, bars and restaurants, state-of-the-art leisure and entertainment venues including Lift 109, a unique glass elevator experience inside the building’s north west chimney offering 360° views of the London skyline, and an annual calendar of free events and cultural activities.
About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.
About Event Merchandising Event Merchandising has been established for over 40 years and partners with some of the world’s most recognised brands and events. Our services range from designing and manufacturing creative products to selling at live events, through via eCommerce stores, pop-up shops, and superstores. Event Merchandising prides itself on its ability to listen to clients’ needs, offer a remarkable customer experience, and deliver goods and services that enhance a company’s brand perception. Our clients operate in industries such as online influencers, sport, entertainment, corporate, film, and charities. The current retail roster includes the ‘007 Store’ in Burlington Arcade, London, and ‘Miffy’ in Bluewater.
Some of the press
MyLondon – World’s first standalone Transformers and Peppa Pig stores opening in London
https://www.mylondon.news/whats-on/whats-on-news/worlds-first-standalone-transformers-peppa-30004104
Yahoo News – World’s first standalone Transformers and Peppa Pig stores opening in London
https://uk.news.yahoo.com/worlds-first-standalone-transformers-peppa-112921607.html
Toy World Magazine – Battersea Power Station welcomes Transformers and Peppa Pig stores
https://toyworldmag.co.uk/battersea-power-station-welcomes-transformers-and-peppa-pig-stores/
Blooloop – Transformers, Peppa Pig stores coming to London
https://blooloop.com/retailtainment/news/battersea-power-station-transformers-peppa-pig-stores/
Toys N Playthings – Hasbro set to boost Battersea Power Station Transformers with Peppa Pig
Best of SW London – Transformers & Peppa Pig Stores Are Coming to Battersea Power Station!
https://bestofsouthwestldn.com/transformers-peppa-pig-stores-battersea-power-station/
CoStar – Battersea powers up world’s first permanent Peppa Pig and Transformers stores
Licensing International – Event Merchandising and Hasbro Set to Open the World’s First Standalone Transformers and Peppa Pig Stores
Licensing.biz – Battersea Power Station welcomes Transformers and Peppa Pig stores
https://licensing.biz/battersea-power-station-welcomes-transformers-and-peppa-pig-stores/
365 Retail – World’s First Standalone TRANSFORMERS and PEPPA PIG Stores to Open at Battersea Power Station
Retail Times – World’s first standalone Transformers and Peppa Pig stores to open at Battersea Power Station in November
RLI Retail – Battersea Power Station to Launch New Stores in November
https://www.rli.uk.com/battersea-power-station-to-launch-new-stores-in-november/
Transformers World (TWF2005) – Official Permanent Standalone Transformers Store Is Coming To The UK
Riverside Radio – Celebrating the world’s first Peppa Pig store (was on breakfast show on 26/9 if we are able to find a listen again link)
https://x.com/ThisisRiverside/status/1839184576494620761
https://share.coveragebook.com/b/06648d9b9cf26db7 – Battersea Dashboard
and more below
https://share.coveragebook.com/b/e215718488ae15f6
