October 19, 2017
Oxford and Cambridge Boat Race Event Merchandise are the front of house managers
The Oxford and Cambridge boat race, being one of the leading events in the British social and sporting calendar, needs little introduction.
Since 1829, the race has continued the founding traditions where Cambridge first set the challenge to Oxford. Every year around 250,000 spectators will flock to the river banks and adjacent parks to witness the live race.
Due to the global popularity of The Boat Race, television audiences will approach 130 million with almost 8 million of those being British and watching live on ITV1.