Bringing the world of Aardman to life through immersive retail, exclusive merchandise and a brand-new London shopping destination.
Event Merchandising is delighted to announce the opening of the new Wallace & Gromit and Friends Store at Battersea Power Station, bringing some of Britain’s best-loved characters together under one roof.
Created in partnership with Aardman and Battersea Power Station, the new store celebrates Aardman’s 50th anniversary and showcases Event Merchandising’s expertise in developing and operating branded retail experiences.
Home to Wallace & Gromit, Shaun the Sheep, Morph and other much-loved Aardman characters, the store offers visitors a chance to step into the world of Aardman, with a carefully curated range of gifts, toys, clothing, collectibles and exclusive merchandise.
Bringing Brands to Life Through Retail
Event Merchandising has managed the project from concept through to opening, combining its in-house retail, creative, merchandising and operational capabilities to deliver a fully branded shopping experience.
From store design and fit-out to product development, sourcing, visual merchandising, staffing, stock management and day-to-day retail operations, the project demonstrates our ability to provide a complete, end-to-end retail solution for leading entertainment brands and intellectual property owners.
Alongside the physical store, our ecommerce capabilities extend the opportunity to fans who cannot visit in person, creating a connected retail experience across both channels.
A Cracking Launch at Battersea
To mark the opening, Event Merchandising hosted a special launch evening for the Aardman team, partners and guests.
Visitors enjoyed Wensleydale cheese, tastings of exclusive jams and a hands-on Morph modelling competition, bringing some of the humour and creativity of Aardman into the store itself.
The location also has a special connection to Wallace & Gromit. In 2024, Aardman transformed Battersea Power Station’s famous chimneys with a spectacular Christmas animation, created frame by frame using more than 6,000 images.
Now Wallace, Gromit and their friends have a permanent London retail home at one of the capital’s most recognisable destinations.
Creating Retail Experiences That Connect Fans with Brands
The Wallace & Gromit and Friends Store is the latest addition to Event Merchandising’s portfolio of entertainment-led retail destinations, which includes the Peppa Pig and Transformers stores at Battersea Power Station, as well as branded retail experiences for some of the world’s leading entertainment, sport and licensing properties.
With more than 40 years of experience, Event Merchandising works with rights holders, licensors, venues and entertainment brands to develop merchandise programmes and retail experiences that engage fans, build brand awareness and generate commercial returns.
Our services include permanent stores, pop-up shops, live event retail, exclusive product development, ecommerce and fully managed retail operations.
Visit the Store
Discover the Wallace & Gromit and Friends Store at Battersea Power Station, London, and explore the collection of gifts, merchandise and exclusive products.
Watch the opening: https://lnkd.in/eNHVpr8Z
Shop the collection online: https://lnkd.in/eq9p627G
Looking to Bring Your Brand to Life?
Whether you’re a global entertainment brand, intellectual property owner or venue operator, Event Merchandising can help transform your brand into an engaging and commercially successful retail experience.
Contact Event Merchandising to discuss permanent retail stores, pop-ups, product development, ecommerce and live event merchandise opportunities.