Premiums:
More often than not there
is no "off the shelf" solution to a promotional merchandise
project. Moreover, the only way the specification for the premium
can be met is by having the item individually manufactured. Sometimes
it is a question of price, but the increasing requirement is for
a promotional gift that captures the spirit of the promoted brand
both by affirming its values and complementing its imagery. And
that is the reason why major blue chip multi-national companies
and their agencies have turned to Event. They need very special
offers that will maximise promotional success as well as optimising
the budget.
Event Premiums Equal Better Campaigns:
A wealth of experience
and knowledge goes behind a premium sourced by Event. We have learnt
the value of listening to the client in order to ensure they get
exactly what they want. True premium merchandising is about understanding
'products' but it is also about tackling brands and how a promotional
product can best make a contribution to its profitably.
Our Account Management are familiar with the mechanics
of:
- In and on pack offers
- Trade incentives
- Direct marketing programmes
- Corporate gifts
Click on Case
Studies for examples:
Safe Guarding the Sponsorship Pound:
The same can be said of
sponsorship. Multi-nationals now spend millions of pounds on sponsoring
events and need to see a return on their investment. Our expertise
has been assured over various events such as, Davis Cup, Cheltenham
Festival, The London Marathon, Live Aid, Net Aid, European Football
and hundreds of one off events. Our specialist Account Team is not
only au fait with the sourcing of sponsorship premiums and related
hospitality gifts but can also manage the complex logistical issues
surrounding sponsorship activities on a global scale. They also
have facilities to provide royalty accounting and trademark protection
advice.
Polydor Russian Doll.
Event were requested to come up with a unique premium
to push the launch of Bjork’s new album. Event suggested the
Russian Doll and sourced and created this unique concept to mirror
image the nature of Bjork image. Each doll was hand painted, showing
a different album cover for each of the Dolls.
Worldwide Network
Our worldwide sourcing
network keeps us fully abreast of the latest marketing developments
to enable you to run the most effective promotions possible.
|