More often than not there is no “off the shelf” solution to a promotional merchandise project. Moreover, the only way the specification for the premium can be met is by having the item individually manufactured. Sometimes it is a question of price, but the increasing requirement is for a promotional gift that captures the spirit of the promoted brand both by affirming its values and complementing its imagery. And that is the reason why major blue chip multi-national companies and their agencies have turned to Event. They need very special offers that will maximise promotional success as well as optimising the budget.