Strategy:
As we seek to brand an
intellectual property as an every day item, the marketing
and product development never ends, as it is an ongoing
process of effort, development and exposure.
We will set up and attend key retailer meetings and all
necessary trade shows to ensure everyone is following the
strategy we have set for the property.
To properly launch licensing, it is important to consciously
pursue a programme of
-
Publicity,
-
Trade Shows,
-
Marketing to select
retailers.
Royalties are payable over and above the minimum guarantee,
if the licence is successful. As per its agency agreement
with the Licensor, Event will retain a minimum percentage
of the advance and the royalties and pass the balance to
the Licensor.
