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Sport Merchandising:
Event Merchandising offers an extended range of specialist services to the sport business world. With expertise in brand extension through licensing; premiums and promotional product, Event sales, online sales and consulting:
Event services are targeted at sport governing bodies, events, federations, leagues and teams and their commercial partners.
Event Merchandising works with the Lawn Tennis Association, The British Olympic Associaiton, Cheltenham Race Course, Formula 1, IMG, London 2012 and many other sporting bodies and organisations.
Live Event Sales:
Event has had over 25 year of experience in this area - travelling all over the world merchandising at Major Events - ranging from the Davis Cup to the Grand National. We create the stand's, supply the staff, create the point of sale and vend the product. Management reports are created instantly after the Event.
Online Sales:
Event has created proprietory software to develop bespoke websites for various sports brands
Customers are able to:
- Search by category
- Browse entire catalogue
- Receive instant order acknowledgement by e-mail
- Shop in a secure environment (SSL) using the latest encryption
- Dedicated phone line for customer orders – with personal interaction
Brand Extension through Licensing:
Event work's to implement a creative range using as wide a range of possible companies, and look to achieve the best deals based on a long term partnership.
We have signed retail licensing deals for multiple categories, and are currently in negotiation with many new licenses.
We work closely with licensees and retailers to ensure maximum exposure and sales.
Strategy:
As we seek to brand an intellectual property as an every day item, the marketing and product development never ends, as it is an ongoing process of effort, development and exposure.
We will set up and attend key retailer meetings and all necessary trade shows to ensure everyone is following the strategy we have set for the property.
er's personality to Licensee's product/promotion or service ·Increases demand for and sales of Licensee's product/promotion
- Enlarges Licensee's product/promotion's target group
- Offers the market a Point of Differentiation
- Creates an emotional attachment between Licensee's product and the consumer
Strategy:
As we seek to brand an intellectual property as an every day item, the marketing and product development never ends, as it is an ongoing process of effort, development and exposure.
We will set up and attend key retailer meetings and all necessary trade shows to ensure everyone is following the strategy we have set for the property.
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