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More often than not there is no "off the shelf" solution to a promotional merchandise project. Moreover, the only way the specification for the premium can be met is by having the item individually manufactured. Sometimes it is a question of price, but the increasing requirement is for a promotional gift that captures the spirit of the promoted brand both by affirming its values and complementing its imagery. And that is the reason why major blue chip multi-national companies and their agencies have turned to Event. They need very special offers that will maximise promotional success as well as optimising the budget. Event Premiums Equal Better Campaigns A wealth of experience and knowledge goes behind a premium sourced by Event. We have learnt the value of listening to the client in order to ensure they get exactly what they want. True premium merchandising is about understanding 'products' but it is also about tackling brands and how a promotional product can best make a contribution to its profitably. Our Account Management are familiar with the mechanics of: * In and on pack offers * Trade incentives * Direct marketing programmes * Corporate gifts They can develop products briefs with the client that connect marketing requirements with the promotional product possibilities. Safe Guarding the Sponsorship Pound The same can be said of sponsorship. Multi-nationals now spend millions of pounds on sponsoring events and need to see a return on their investment. Our expertise has been assured over various events such as, Davis Cup, Cheltenham Festival, The London Marathon, Live Aid, Net Aid, European Football and hundreds of one off events. Our specialist Account Team is not only au fait with the sourcing of sponsorship premiums and related hospitality gifts but can also manage the complex logistical issues surrounding sponsorship activities on a global scale. They also have facilities to provide royalty accounting and trademark protection advice. Polydor
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